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The Magik Lantern
A beacon of inspiration, guiding businesses and creatives through the illuminating journey of branding, user experience and creative innovation.


Krystle Karee
Dec 2, 20243 min read
How to Align Customer Touch-points with Your Mission and Values
Explore the best practices to align your customer touchpoints with your mission and values
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Krystle Karee
Sep 16, 20243 min read
Branding Best Practices: Staying Relevant in a Changing World
Learn branding best practices: embrace diversity, authentic marketing, UGC, community-building, and sustainability.
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Krystle Karee
Sep 9, 20244 min read
The Power of Color Psychology in Business
Learn how to strategically use color in your business to connect with your audience and stand out in a crowded market.
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Krystle Karee
Aug 28, 20244 min read
How to Get Started and Maintain Consistency with Your Social Media Marketing
Here's a step-by-step process to create, organize, and implement a successful social media strategy that ties into your overall branding eco
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Krystle Karee
Aug 20, 20242 min read
5 Proven Strategies to Attract Qualified Leads for Your Small Business
Five proven strategies to help you attract valuable leads.
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Krystle Karee
Aug 4, 20243 min read
7 Lead Conversion Tips for E-Commerce Success
Learn the strategies we used to turn challenges into opportunities for success.
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Krystle Karee
Jun 16, 20242 min read
Linktree Branding 101: How to Build an Effective Linktree
How to build an effective Linktree that not only looks great but also drives engagement and conversions.
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Krystle Karee
Apr 6, 20243 min read
Maximizing E-commerce Success: Branding Strategies to Get Noticed and Keep Customers Coming Back
Branding strategies that can turn your online shop from just another face in the crowd to the life of the party.
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Krystle Karee
Mar 23, 20242 min read
The Secret to Crafting Unforgettable Customer Experiences
Crafting unforgettable customer experiences that not only bring people back but turn them into raving fans.
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Krystle Karee
Mar 2, 20242 min read
Identifying Branding Challenges: 5 Telltale Signs and Solutions
5 telltale signs that your brand might be facing challenges, along with strategic ways to address them.
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Krystle Karee
Feb 10, 20244 min read
Understanding the Brand Development Process
Key steps of the brand development process, ensuring your business not only thrives but leaves an impression.
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