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The Magik Lantern
A beacon of inspiration, guiding businesses and creatives through the illuminating journey of branding, user experience and creative innovation.
Krystle Karee
Dec 2, 20243 min read
How to Align Customer Touch-points with Your Mission and Values
Explore the best practices to align your customer touchpoints with your mission and values
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Krystle Karee
Nov 11, 20243 min read
5 Key Signs Your Business Has Outgrown Its Brand
Is your brand blending in? Discover 5 signs it’s time to rebrand and stand out in the market.
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Krystle Karee
Oct 28, 20243 min read
What’s Next for Service Business Branding? 5 Branding Trends to Watch
A look at five emerging trends that will shape the future of service business branding
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Krystle Karee
Oct 21, 20244 min read
5 Proven Ways to Transform Your Brand Identity for Growth
Actionable steps to help you transform your brand identity, grow your business, and connect with your audience on a deeper level.
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Krystle Karee
Oct 7, 20244 min read
Why Service Business Owners Struggle with Branding and How to Fix It
Service business owners face unique branding challenges, but with the right strategy, you can build a strong, cohesive brand.
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Krystle Karee
Sep 16, 20243 min read
Branding Best Practices: Staying Relevant in a Changing World
Learn branding best practices: embrace diversity, authentic marketing, UGC, community-building, and sustainability.
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Krystle Karee
Sep 9, 20244 min read
The Power of Color Psychology in Business
Learn how to strategically use color in your business to connect with your audience and stand out in a crowded market.
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Krystle Karee
Aug 28, 20244 min read
How to Get Started and Maintain Consistency with Your Social Media Marketing
Here's a step-by-step process to create, organize, and implement a successful social media strategy that ties into your overall branding eco
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Krystle Karee
Aug 20, 20242 min read
5 Proven Strategies to Attract Qualified Leads for Your Small Business
Five proven strategies to help you attract valuable leads.
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Krystle Karee
Jul 1, 20243 min read
5 Ways Professional Branding Can Transform Your Service-Based Business
Five ways professional branding can transform your service-based business and help you stand out in a crowded market.
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