showering_love_brand_style_guide

Brand Style Guide

Brand Overview

Providing mobile showers is just one of the many critical services Showering Love offers to those experiencing homelessness. We are sensitive to feminine hygiene needs, we provide brand new clothing, and offer laundry and barber services.

We also address food insecurities, as well as general health issues arising from poor nutrition and a lack of shelter. Our comprehensive approach includes partnering with other trusted community service organizations, in particular, in the substance abuse and mental health field.

Our vital services support a wide range of beneficiaries, including women, children, families, veterans, men, persons with disabilities, and individuals who face discrimination. Together with our committed partners and passionate volunteers and staff, we strive to boost self-esteem, restore dignity, inspire hope, confidence and empowerment to become self-sufficient.

Purpose of Guidelines

Showering Love's Brand Guideline, helps to uphold the essence of our organization's mission, values, and identity. This comprehensive guide serves as a compass, ensuring that every visual and communicative element aligns with our commitment to restoring dignity, hope, and compassion to individuals experiencing homelessness.

How To Use

Quick Start:

Understand the Brand Essence: Begin with the brand overview to grasp our mission, vision, and core values.
Visual Identity: Familiarize yourself with our logo, color palette, typography, and imagery standards to ensure visual consistency.
Voice and Tone: Review our communication style to maintain consistency in messaging across all platforms.
Application Rules: Learn the do’s and don’ts for applying our brand assets in various contexts, including digital, print, and social media.
Templates and Resources: Utilize available templates for presentations, documents, and marketing materials to streamline content creation.

Best Practices:

Always refer to the guideline before creating brand-related content.
When in doubt, choose simplicity over complexity to maintain clarity.
Regularly revisit the guide to stay updated on any changes or additions.

Mission

Showering Love provides a variety of critical services to families, women, men and children who are experiencing homelessness, with a special focus on veterans.

Services include providing mobile showers, new clothing, laundry and barber services, while addressing food insecurities, hygiene, and health issues, to help restore their self-esteem and dignity while showing them the path to self-sufficiency and financial stability.

Vision

Showering Love envisions a world where compassion, dignity, and hope prevail. We are committed to fostering a supportive, compassionate, and loving community for all.

Core Values

Compassion: We approach our work with empathy, kindness, and a genuine desire to make a positive impact in the lives of those we serve.

Dignity: We believe in empowering every individual to regain their sense of self-worth and desire for self-sufficiency.

Community: We're establishing a welcoming community that is always inclusive and never exclusive where everyone feels valued and connected.

Collaboration: We collaborate with community partners and volunteers to maximize positive impact.

The People We Serve

Partners & Guests

Donors: Individuals, businesses, and organizations seeking to make a meaningful impact on the lives of the homeless.

Volunteers: Compassionate individuals willing to give their time and skills to support the mission.

Homeless Individuals: Those experiencing homelessness in West Palm, Broward, and Miami-Dade counties.

Logotype

Showering Love's logo features a unique design where a heart symbol replaces the letter "o" in "shower," symbolizing the organization's core value of love and compassion.

Accompanied by the tagline "Radical Hospitality for the Unhoused," the logo embodies Showering Love's mission to offer unwavering support, respect, and dignity to those in need, fostering a community built on empathy and kindness.

Logomark

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